It’s easy to write copy on the back of a napkin for that new product launch and say that’ll do. Words don’t matter as the product will sell itself, right? Not quite so. In business, we’re always looking for shortcuts and things to automate…
Read MoreCopy is content, and content is copy, right? Sort of. A little bit. Actually no. Both harness the power of words but there is a distinctive difference between the two. Let me explain...
Read MoreChannel your WOW. Unleash your copy, untie your content, and let the written word in your business lead the way with IMPACT. Why? It’s memorable, a talking point and often the start of a conversation.
Read MoreAsking a copywriter for help seems such an extravagance, especially when most business owners can type emails, and write their own LinkedIn bio. So why can’t they write their own copy? These are my top 4 reasons why you should use a copywriter…
Read More"Pardon? You do what?" I used to hear this phrase all the time. Back in the early 2000s, I had a business selling model horses. Every time I was at a networking event there was always that moment when you waited for the phrase, together with the uncomfortable shuffling of feet.
Read MoreSocial Media is like the Roman Colosseum, full of noise and drama. How do you rise above this noise? Do you turn away from it or embrace it? The answer is pizza. Think Pizza. 🍕
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