A creative suite of services:
Brand Foundation:
UNDERCOVERING YOUR SUPERPOWER
Your brand is much more than just a logo. It’s a living thing with a personality to match. But what happens if you don’t know what your brand sounds like or what’s important to it?
Together we’ll deep dive to discover the building blocks and essence of your brand and what makes it unique. I’ll uncover what your brand really stands for, what it needs, where it wants to go, and how. Once we’ve come up for air, I’ll build you a bespoke brand foundation book, your bible, that pinpoints and documents everything, so you’ll never have to wonder ever again.
A brand foundation book is the ultimate reference guide to your brand, enabling you to be on brand every single time. And as its title suggests, the book is a solid foundation on which all great brands are built.
Investment starts at £2,000 for a complete Brand Foundation Book. Includes full research of your brand and pinpointing all your magic ingredients, in addition to reviewing your visuals and imagery, market analysis and customer profiling.
Brand Copywriting:
TRANSFORMING YOU INTO WORDS
Content and Copy is how your customers judge your brand and ultimately how they perceive and understand it. Words, word choice, structure and even ton. Everything is information absorbed by customers in order for them to form a view of your brand.
I blend branding and copywriting together (brand copywriting, get it?) to curate content that personifies your brand in digital form.
Website copy, social media posts, email campaigns, online newsletters, blog posts, packaging, brochures, banners, branded merchandise, billboards, the list goes on. Anywhere you want words to appear, I’ll craft you personality infused copy that creates connections, activates feelings and ultimately works for you.
Brand Copywriting Includes:
- Website Content & Copy
- LinkedIn Profile
- Newsletter and Emails
- Customer Communications
- Brand Editorial & Blogs
- Brochures & Catalogues
- Print Adverts & Online Advertising
- Social Media Posts & Content
- Anything that needs words
Investment starts at £2,500 for a 5-page comprehensive website (for example, similar to my website).
Brand Social Media Management:
Looking after your BRAND
A brand is an organic living thing that needs constant attention. I can look after your brand on a daily basis and grow it organically, your way, through Social Media Management, Branded Copy and Customer Engagement.
I’ll create branded copy for your social media platforms, and take care of everything else, from answering your customer queries and engaging with your followers, to organising your social media calendar and campaigns, all whilst ensuring it’s on brand everytime and in-line with your strategy.
Platform specialisms include:
Facebook, Instagram, Pinterest & LinkedIn.
Investment starts at £2,000 per month for full Brand Social Media Management (based upon 2 platforms, with 4/5 posts per week on the main grid and minimum of 1 story everyday, in addition to ongoing daily customer engagement).
“I loved working with Becky. She took the time to deep dive into my business, learn my ideal clients - and more importantly she made it a point to nail down my branding and voice! I couldn’t have written my profile without her.”
Sound up your street? Let’s walk and talk.
Personalised to you.
Always tailored, never out of the box.
“Becky really knows how to distil down all the thoughts in my head to capture the essence of who I was and make sure my branding reflected it.”
My Process:
Every project I take on is completely different- and that’s the exciting bit! This is how I roll:
Discovery & Proposal
The first stage is to hear more about your brand and business. I want to know all the juicy details- why did you start your business? What are your wildest entrepreneurial dreams? Tell me all! Over a cup of whatever you fancy and your preferred method of contact, we’ll chat through what you are looking for and how I can help.
Once we’ve nattered and shared stories, I’ll then put together a proposal for you, outlining exactly how I can help you, together with a detailed timeline and quotation for your project. This ensures that I work on the copy you want rather than everything you don’t need. Urgent projects can be accommodated, so don’t be afraid to mention “I need it like yesterday!”, together with any other key dates or timelines.
2. Branded
& Brilliant
Once we’re all good go, we’ll have another call (or whatever is best for you- email, in person etc), to go through your branding, uncovering what makes your brand unique and truly brilliant, peeling back the layers to get to the beating heart of your brand. I’m always available, being just a Zoom, email, or message away, to answer any queries you may have and to also be a sounding board to bounce everything off. You’ll find that during this stage, ideas will bubble up and thoughts will be flying, so having someone to talk to about this is good! It’s almost part of the process.
3. Copywriting
Now the fun starts! After pinpointing your brands brilliance and what it is all about, my role is to translate that into authentic engaging copy that your ideal clients are going to love. On average, from the branding stage to first draft of copy is 10 days, but I can work to whatever deadline you need. Just let me know and I’ll do my best to make it happen for you.
Drafts are finessed and tweaked to perfection, through up to 3 rounds of edits, ensuring that you get the branded copy that you adore and is perfect for your business.
“It’s very rare to find someone who shares an owner’s passion, vision, drive and enthusiasm; however Becky does. Becky is an asset to our business and integrates seamlessly into our team.”
My Writing Style
IMMERSIVE
The smallest details have the biggest answers. Every brand and business have a bountiful number of tiny details that each have a story behind them. My style of writing shines the spotlight on these details, creating branded copy that is immersive, captivating, and deep, and sets brands apart in the crowded marketplace.
PASSIONATE
Copy that shines with passion is very powerful indeed and my role is to capture your dedication and translate that into words that ooze with enthusiasm. As they say, passion is contagious, and through my style of writing, I’ll create a tribe of customers that are as keen as you are!
REAL
Real words for real people. Copy written from the heart that sounds and acts like you. If you don’t use certain words in real life or there are phrases your ideal clients do not understand, then they are not included in your copy. It’s a simple as that! It’s all about understanding you, your brand and who your target audience is.
BRANDED
My style of writing matches the beating heart of your brand. By knowing everything there is to know about your brand, I craft brand-infused copy that sings with your personality and passion and connects with your ideal clients every single time.
Sound a good fit?
Drop me a line:
