The Top 4 reasons why you should use a Copywriter:

I’d love to turn you into words… in a good way!! :)

Asking a copywriter for help seems such an extravagance, especially when most business owners can type emails, send Whatsapp messages and write their own LinkedIn bio. So why can’t they write their own copy?

Many do, but like everything there are numerous benefits to outsourcing certain tasks. These are my top 4 reasons why you should use a copywriter and what benefits you gain:

1) More Time for You. ⏰

So simple but incredibly effective. You get more time. More time to devote to an aspect of your business that your copywriter can’t help with. Creating content, consistently, takes up a huge amount of time and by outsourcing the writing of copy, it enables you to that precious time back. As the old saying goes, “an inch of time is an inch of gold, but you can’t buy that inch of time with an inch of gold.” Time is something to be used wisely.

2) An Outside Perspective 🕶️

Writing copy yourself may seem like the best (and cheapest) option, but sometimes you can be too close to something.

For example, if you are a finance and wealth coach, you may use jargon like FCA, FX and PWM daily, but if you were writing a piece to attract new customers using these abbreviations and jargon, many wouldn’t have a clue what you mean! It’s an alien language. As a copywriter, I view your business through the eyes of the customer, which means that I can translate your passion into words they will understand and act upon.

3) Capturing your Passion ❤️

Copywriters, like myself, are experts in taking in a vast amount of information and distilling it down to its essence. The result is copy infused with your passion, intertwined with details of your story, offering and brand. Put simply, I transform you into words; words that people want to read faster than the latest Harry Potter novel.

4) Boring be gone: 🪄

Copywriters have magical powers of turning the most mundane objects or services into captivating topics of conversation. My somewhat weird superhero talent is seeing the story and excitement in everything- and I mean everything.

Your biro pen? It’s the pen that is the indispensable sidekick in your business adventure. Your coffee? Picked from the mountain tops in deepest Peru for a rich, intense flavour that will fuel your business aspirations (and tastebuds!). And your notepad? Well, that’s enchanted. It’s the canvas upon which you will map out your dreams and capture them. Everything has an exciting story to tell, you just have to find it.

Copywriting is an artform. It brings together a flair for language, with the knowledge of a brand and the understanding of its intended audience.

If you have a project coming up which needs some words- a new website, email campaign or even your LinkedIn profile- please do get in touch to say hello. 👋

I’d love to turn you into words. 😀