Copywriting Wisdom: Start with WOW

Picture by Maxime Lebrun on Unsplash.com. This orange ‘golden ratio-esque’ staircase is packed with impact, and a tiny bit of drama, that it had to accompany this micro piece of copywriting wisdom.

Channel your WOW. Unleash your copy, untie your content, and let the written word in your business lead the way with IMPACT. Why? It’s memorable, a talking point and often the start of a conversation.

I fell down the stairs at my first business award ceremony. I know, what a way to make an exit, huh? Way back when, I attended a black-tie business awards dinner, hosted in a theatre packed to the rafters with 400 of the county’s most influential and esteemed businesses. After unexpectantly winning an award and going up the stairs to collect it, in my winner’s haze, I forgot about the stairs on the way down. Instead, I completely bypassing the steps and ended up in a heap on the floor. I broke my heels, bruised slightly more than my pride but ended up making an impression, so much so, that every year thereafter at the awards, winners were escorted down the stairs!

And this is what your copy needs to do.

It needs to pack a punch and be as memorable as those “oh no you didn’t” moments. It needs to be impactful and to leave an impression on your reader, whether that’s provoking a feeling, a thought, or even an action.

Words have power. Use your words to ignite the spark of connection with your audience. Share a story, tell a tale, or even make your copy a character in its own soap opera. Whatever you do, let your copy and content shine, and be WOW.

Oh, but remember, whatever you do, don’t let it fall down the stairs…