It’s easy to write copy on the back of a napkin for that new product launch and say that’ll do. Words don’t matter as the product will sell itself, right? Not quite so. In business, we’re always looking for shortcuts and things to automate…
Read MoreCopy is content, and content is copy, right? Sort of. A little bit. Actually no. Both harness the power of words but there is a distinctive difference between the two. Let me explain...
Read MoreChannel your WOW. Unleash your copy, untie your content, and let the written word in your business lead the way with IMPACT. Why? It’s memorable, a talking point and often the start of a conversation.
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